Banner ads

Ad Banners are still going strong in the marketing sector. They are very poplular and account for 50% of all internet advertising.

What does a banner ad do? Well, it wets the appetite and draws people in with a call to action. Which means to click on. Banner ads also provide tracking for the number of impressions, clicks, even sales.

The text component and graphics of a banner are very important as you need to think about what you want to accomplish. What action do you want people to take. How will you make them take that action. What catches the eye, what attracts you.

LESS IS MORE. Use words that grab someones attention with words like, free, incredible, amazing etc. Convey an idea in a few words.

Colour, size and position is also important. You dont want something too large that takes too long to load. Stop animations at 3 cycles. If someone has not clicked on your banner within 3 cycles, they are not going to.paania paki